Fabric and Craft

We at Atheia focus on curating outfits with materials that are not just rich-looking, but also provide utmost comfort to the one who wears them.

Let's look at a few facts about the materials and technique used while curating the outfits, and why we have chosen them.

COTTON

COTTON

Cotton has been synonymous with comfort and has been in use
for centuries. We use a lot of cotton fabric throughout our collection because as much as we believe in the exterior aesthetic of the fabric we truly believe a garment has to be easy on the skin. Since cotton is a soft and fluffy staple fibre, it is extremely light and thus our favorite pick.

SILK

SILK

Silk which was initially used solely by royalty is now one of the most common fabrics used around the world. We prefer using this for our festive and premium range as the shine and richness a pure silk fabric can reflect cannot be matched by any other.

CHANDERI

CHANDERI

With the softness of cotton and shine of silk, Chanderi fabric is our perfect go to for outfits that can go from day to night or work to festive. The diversity this fabric gives makes it the best choice for all.

EMBROIDERY

EMBROIDERY

Considered the craft of decorating fabrics, embroidery is one of the finest ways to showcase elegance, using materials like beads, threads, zari, sequins and so on. In order to curate fine and tasteful designs, we love using embroidery detailing for our clothes.

BLOCK PRINTING

BLOCK PRINTING

Block printing is the process of printing patterns by means of engraved wooden blocks. It is the earliest, simplest and slowest of all methods of textile printing and thus it makes for our favorite choice of printing, considering our love for all things handmade and Indian craft.